Archive for July, 2011
Media Business in Practice: The e.CC Digital Media Case Study Competition
Posted by etmablog in Training and Education on July 4, 2011
Fragmented audiences on multiple platforms, on-demand cinema screenings, social networking and the general democratization of media: all this constantly reminds us that times are changing fast in these days! Revenue models that worked well for creatives and media managers in the past, have altered as well: running a media-related venture in Europe today increasingly requires new and creative approaches to run and sustain a business or project. In order to learn about key problems in today’s media business, 10 teams of students (see list of participants) from eight European countries competed against eachother in the e.CC case study competition from 27 June to 2 July in Strasbourg. Unique and dedicated case studies had been authored for the e.CC in the categories: Television, Cinema and New Media. Read the rest of this entry »
Let’s talk about Leadership!
Posted by etmablog in Training and Education on July 4, 2011
All sectors of modern life require profound leadership skills in order to set corporate goals and achieve them by mobilising a company’s workforce. This is probably even more true for the media industry in it’s current state of constant change. In order to update their knowledge and exchange their views, European media executives from a variety of broadcasters and production companies gathered in Strasbourg for our most recent EMELP workshop (19 to 24 June). The session delivered a platform to exchange and explore questions like: how does your company position itself to provide value as language barriers and borders erode? How do you build a brand that has national and international strength? How do you leverage a collaborative network of talent to innovate and deliver content the customer will pay for? Read the rest of this entry »


