Archive for April, 2010
Apart from the major aim to bring ‘buyers and exhibitors’ together, this year’s MIPTV again offered lots of insightful presentations with inspiring views on today’s fast evolving patterns of media consumption.
One central theme was certainly ‘connected audiences’, providing an explanation for the increasing popularity of everything that has to do with ‘social’. Kevin Slavin (Area Code Entertainment LLC), for example, pointed out that the connection of users brings us back to where entertainment originally came from: theatres and cinemas, where people usually never went alone. The ‘laugh track’ of sitcoms was to compensate this lack of social experience in TV, but social media obviously do this job much better. Read the rest of this entry »
While doing our twitter posts, I took care not to fuel the marketing engine of Apple too much by mentioning the iPAD all the time. But after its launch in the U.S. it’s perhaps time to follow up on that. I was asking myself: is this just a huge ‘media craze’ tending to become some kind of selffulfilling prophecy? But that’s probably just because I never held an iPAD in my own hands up to now. At least it seems to redefine the term ‘usability’ for the masses and reduces the computer to what it was originally supposed to be: a seemingly simple yet elegant I/O device. Now it sets out to invade the netbook market, and perhaps other segments as well. As for the future of Steve Jobs’ latest child, the AppStore download figures and market research results by Gartner suggest considerable growth potential for tablet PCs (to some degree our commonsense seems to confirm these predictions).
Image by ajstarks via Flickr
But there were other issues in the news fighting for my attention as well, such as the researchers from KIT in Karlsruhe who developed the first 3D stealth cloak some weeks ago. Will the price for applying this technology develop just as the price of computing capacity decreased in the past? Questions upon questions! Read the rest of this entry »