DLP Review: Exploring Media Economics

Two weeks ago, etma launched the second cycle of it’s media management online training in Strasbourg with students  coming from 9 countries from across Europe (mostly professionals from the Film and TV sector). From 15 to 19 May, the participants had the chance to expand their view beyond the usual scope by meeting peers, professional practitioners from media companies and experienced academics in a one week introductory session on ‘media management’.

DLP Session May 2010
Thomas Mai explains shifts in the film industry

Discovery Investigation’s Ed Hersh, SVP of Strategic Planning, kicked off the session with an inspiring keynote on the transformation of the media industry and the central role of story-telling as well as high quality content for broadcasters and film production companies. In a subsequent panel discussion hosted by media journalist Kate Bulkley, the participants were involved in exploring the question of how emerging new businesses reshape the value chains and how completely new ones are being introduced. After identifying key drivers and challenges of today’s media economy, both professional practitioners and academics from renowned European universities provided in-depth and analytical insights regarding the modified roles of content, distribution, monetization and promotion in today’s media landscape. By touching these foundations, the session paved the ground for understanding media management as a comprehensive skill that allows for a better assessment of business opportunities and respective ‘requirements’.

After a compelling week in Strasbourg the participants now strive to widen and consolidate their knowledge over the next three months in the online part of the training programme.


etma would like to thank for their tutoring and participation:

Edward Hersh (Discovery Investigations), Kate Bulkley (Media Journalist), Leo Ryan (DraftFCB), Peter Cowley (formerly with Endemol), Jonathan Sykes (formerly with Tiscali), Phillipe Bornstein (Ooyala), Stefano Semeria (AllScreenz), Prof. Dr. Okke Schlüter (Hochschule der Medien, Stuttgart), Jan Callebaut (Why5Research), Thomas Mai (Festivaldarlings), Ross Biggam (Association of Commercial TV in Europe), Tom Koch (PBS), Björn Erichsen (formerly with EBU), Dr. Michael Paul (Bauhaus University, Weimar), Noële Rigot (Eurodata, Mediametrie), Gerd Leonhard (Media Futurist), Franz Grabner (ORF)

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