European Leadership and Innovation Programme for Media Business Executives (EMELP)

In times of accelerated change and shifting business-models the need for innovation and inspiring leadership is more present than ever. In a joint-venture training programme etma and the International Institute for Television Leadership provided the occasion to a selected group of International Media Executives to reflect on this new situation and to enhance their leadership competencies.

EMELP 2010
EMELP 2010 Participants

15 executives from major European and international broadcasters participated in this year’s EMELP Session that took place in the etma facilities in Strasbourg. During six intense training days (16-21 June), etma became a hub for ‘new thinking styles’ and ‘fresh ideas’ based on the challenges within the participants’ corporate environments. Alternating lectures with case study group work, the session allowed for a systematic and guided approach towards practical solutions.

Based on the so called leadership systems model, the approach included a detailed analysis of the current business environment; positioning of the product/service to be developed; defining the unique selling propositions as well as devising an action plan for further implementation. Beyond the pure business-related aspects the session also provided the opportunity to explore the individual thinking- and leadership styles. Exploring the group dynamics as well as analysing the personal approach to lead a team was certainly a rare occasion for executives to practice and to receive unbiased feedback.

The European Media Executive Leadership Programme is aimed at fostering the exchange of good practices between European and international media executives in order to respond to their unique developmental needs and –demands, in the context of their personal learning plan and peer network expectations.


EMELP 2010 welcomed participants from:

Discovery Communications Deutschland GmbH, Australian International Documentary Conference (AIDC), Discovery Communications Europe Ltd., Ferns Productions, ZDF, 3sat, Al Jazeera English, TV2 Lorry, STAR Investments, ABC Television, ProSiebenSat.1 Media AG, Discovery Networks Nordic, taglicht media GmbH

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