As many of you may know, the MEDIA programme is the official EU support initiative for the European audiovisual industry. The support ranges from co-financing training programmes for professionals of the media sector up to the development of production projects (feature films, television drama, documentaries, animation and new media) as well as the promotion of European audiovisual works. However, the current Media 2007 support programme is coming to an end in 2013. Many of you have been supported in the development or the distribution phase of your projects. Others among you might NOT have received any support because your line of business is not yet supported under the guidelines of the current programme. Whatever may be the case, this is your chance to promote changes that may benefit your projects in future as well.
The rules and the scope of the new programme (2014-2020) are already being discussed and those in charge value your opinion. You can tell them what you like and what you dislike about the current programme and give suggestions about what you would like to see changed in the new one.
But there’s more to this than just voicing your opinion: The battle to have a new programme is not yet won and the existence of the programme is under threat. The European parliament has to agree on its continuation and subsequently vote the new budget. In my opinion, the end of the MEDIA Programme would have considerable consequences for the European media community.
To avoid this potential worst-case scenario I would like to call upon all of you out there to respond to the public consultation conducted by the European Commission on the new MEDIA programme for support of the European audiovisual sector using the link below.
The link above leads to a pretty straight-forward online questionnaire covering 9 major areas that, for the most part, can be answered via multiple-choice. Your suggestions and opinions can be submitted directly at the bottom of the page. The overall consultation will remain open until 30 November 2010.
And here goes a final appeal: lets make it clear to the EU decision makers that we want a new and efficient MEDIA Programme. The more of us who take some time to complete the survey, the stronger our voice will be heard.