Archive for category Training and Education

Media Business in Practice: The e.CC Digital Media Case Study Competition

The e.CC Case Study Competition


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Let’s talk about Leadership!

Leadership Skills for Media Professionals

All sectors of modern life require profound leadership skills in order to set corporate goals and achieve them by mobilising a company’s workforce. This is probably even more true for the media industry in it’s current state of constant change. In order to update their knowledge and exchange their views, European media executives from a variety of broadcasters and production companies gathered in Strasbourg for our most recent EMELP workshop (19 to 24 June). The session delivered a platform to exchange and explore questions like: how does your company position itself to provide value as language barriers and borders erode? How do you build a brand that has national and international strength? How do you leverage a collaborative network of talent to innovate and deliver content the customer will pay for? Read the rest of this entry »

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Summer 2011: Media Business ‘Case Study’ Competition in Strasbourg

European Students to find Solutions for Challenges in Today's Media Business

From June 27 to 2 July 2011, the media business school etma in Strasbourg, France, will become the hub for a variety of young and innovative European students who are ready to find solutions for some of the most pressing issues of today’s media industry. The event will provide an exciting opportunity for delegate university teams to explore real-world business problems in a case study competition called the ‘etma case challenge’. The teams will work on three categories of cases covering cinema, television and new media with a cash prize of EUR 4000,00 for the winning team in each of the categories. A jury of recognized academics, potential employers and industry professionals will assess the presented solutions and overall performance. The three winning teams will then, in a final step, compete again for the “super trophy”, the top prize of the event. Read the rest of this entry »

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EU MEDIA Programme wants your Opinion on Future Support

Supporting the European Audiovisual Sector: The MEDIA Programme of the EU

As many of you may know, the MEDIA programme is the official EU support initiative for the European audiovisual industry. The support ranges from co-financing training programmes for professionals of the media sector up to the development of production projects (feature films, television drama, documentaries, animation and new media) as well as the promotion of European audiovisual works. However, the current Media 2007 support programme is coming to an end in 2013. Many of you have been supported in the development or the distribution phase of your projects. Others among you might NOT have received any support because your line of business is not yet supported under the guidelines of the current programme. Whatever may be the case, this is your chance to promote changes that may benefit your projects in future as well. Read the rest of this entry »

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European Leadership and Innovation Programme for Media Business Executives (EMELP)

In times of accelerated change and shifting business-models the need for innovation and inspiring leadership is more present than ever. In a joint-venture training programme etma and the International Institute for Television Leadership provided the occasion to a selected group of International Media Executives to reflect on this new situation and to enhance their leadership competencies.

EMELP 2010
EMELP 2010 Participants

15 executives from major European and international broadcasters participated in this year’s EMELP Session that took place in the etma facilities in Strasbourg. During six intense training days (16-21 June), etma became a hub for ‘new thinking styles’ and ‘fresh ideas’ based on the challenges within the participants’ corporate environments. Alternating lectures with case study group work, the session allowed for a systematic and guided approach towards practical solutions. Read the rest of this entry »

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SWIM 2010 in Saragoza

For young students aiming to launch their career in the audiovisual sector, it is particularly essential to ‘face’  the challenges of a new media business environment that is permanently fueled by the ongoing digital revolution.

More than 50 European undergraduate students took part in the 3rd edition of the seminar ‘SWIM in the Digital World’ from 27 May to 13 June 2010, at San Jorge University in Zaragoza (Spain). In order to find practical solutions for real world problems in digital media busines, the seminar combined case studies and accompanying lectures by renowned tutors from across Europe. Read the rest of this entry »

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DLP Review: Exploring Media Economics

Two weeks ago, etma launched the second cycle of it’s media management online training in Strasbourg with students  coming from 9 countries from across Europe (mostly professionals from the Film and TV sector). From 15 to 19 May, the participants had the chance to expand their view beyond the usual scope by meeting peers, professional practitioners from media companies and experienced academics in a one week introductory session on ‘media management’.

DLP Session May 2010
Thomas Mai explains shifts in the film industry

Discovery Investigation’s Ed Hersh, SVP of Strategic Planning, kicked off the session with an inspiring keynote on the transformation of the media industry and the central role of story-telling as well as high quality content for broadcasters and film production companies. Read the rest of this entry »

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