MIPCOM in a Nutshell

MIPCOM 2010: Redefining the Entertainment Experience

MIPCOM 2010: Redefining the Entertainment Experience

Last week saw the 26th anniversary of the world’s leading market for the content and entertainment business. Like everyone working in this business and being affected by its development, I was also in Cannes to see how the media industry is “Redefining the Entertainment Experience“. The latter was the official teaser of this year’s MIPCOM. A quite catchy phrase that actually managed well to communicate the sense of ongoing consolidation in the industry, especially between major conventional players and digital platforms. In other words: optimism was in the air. This is not to say that all channels, distributors and producers are having the time of their life, but there seems to be some light at the end of the tunnel. After the crisis, the drop in ad sales and years of uncertain experiments with revenue from digital, there is now some evidence for alternative ways to cash in, even if we’re still in the infancy of that novel economy. Read the rest of this entry »

1 Comment

What if you’re new to MIPCOM?

I don’t exactly know whether you could call me a MIP veteran, but it’s certainly not my first market here in Cannes. I’ve been strolling around the Palais des Festivals since 2008. And yet, I felt intrigued by an offering called “Firsttimer Invitation Cocktail” and I thought it might be a good idea to check what you’re told in case it should really be your first visit to a MIP in Cannes. So the central question is: how do buyers (eg. broadcasters) and sellers (eg. producers) come together and how do you actually strike a deal? Read the rest of this entry »

Leave a comment

European Leadership and Innovation Programme for Media Business Executives (EMELP)

In times of accelerated change and shifting business-models the need for innovation and inspiring leadership is more present than ever. In a joint-venture training programme etma and the International Institute for Television Leadership provided the occasion to a selected group of International Media Executives to reflect on this new situation and to enhance their leadership competencies.

EMELP 2010
EMELP 2010 Participants

15 executives from major European and international broadcasters participated in this year’s EMELP Session that took place in the etma facilities in Strasbourg. During six intense training days (16-21 June), etma became a hub for ‘new thinking styles’ and ‘fresh ideas’ based on the challenges within the participants’ corporate environments. Alternating lectures with case study group work, the session allowed for a systematic and guided approach towards practical solutions. Read the rest of this entry »

Leave a comment

SWIM 2010 in Saragoza

For young students aiming to launch their career in the audiovisual sector, it is particularly essential to ‘face’  the challenges of a new media business environment that is permanently fueled by the ongoing digital revolution.

More than 50 European undergraduate students took part in the 3rd edition of the seminar ‘SWIM in the Digital World’ from 27 May to 13 June 2010, at San Jorge University in Zaragoza (Spain). In order to find practical solutions for real world problems in digital media busines, the seminar combined case studies and accompanying lectures by renowned tutors from across Europe. Read the rest of this entry »

Leave a comment

DLP Review: Exploring Media Economics

Two weeks ago, etma launched the second cycle of it’s media management online training in Strasbourg with students  coming from 9 countries from across Europe (mostly professionals from the Film and TV sector). From 15 to 19 May, the participants had the chance to expand their view beyond the usual scope by meeting peers, professional practitioners from media companies and experienced academics in a one week introductory session on ‘media management’.

DLP Session May 2010
Thomas Mai explains shifts in the film industry

Discovery Investigation’s Ed Hersh, SVP of Strategic Planning, kicked off the session with an inspiring keynote on the transformation of the media industry and the central role of story-telling as well as high quality content for broadcasters and film production companies. Read the rest of this entry »

Leave a comment

MIPTV 2010 Review: Total Convergence and Digital Urban Entertainment

Apart from the major aim to bring ‘buyers and exhibitors’ together, this year’s MIPTV again offered lots of insightful presentations with inspiring views on today’s fast evolving patterns of media consumption.

MIPTV
Palais des Festivals et des Congrès in Cannes

One central theme was certainly ‘connected audiences’, providing an explanation for the increasing popularity of everything that has to do with ‘social’. Kevin Slavin (Area Code Entertainment LLC), for example, pointed out that the connection of users brings us back to where entertainment originally came from: theatres and cinemas, where people usually never went alone. The ‘laugh track’ of sitcoms was to compensate this lack of social experience in TV, but social media obviously do this job much better. Read the rest of this entry »

Leave a comment

Just scanning the news …

While doing our twitter posts, I took care not to fuel the marketing engine of Apple too much by mentioning the iPAD all the time. But after its launch in the U.S. it’s perhaps time to follow up on that. I was asking myself: is this just a huge ‘media craze’ tending to become some kind of selffulfilling prophecy? But that’s probably just because I never held an iPAD in my own hands up to now. At least it seems to redefine the term ‘usability’ for the masses and reduces the computer to what it was originally supposed to be: a seemingly simple yet elegant I/O device. Now it sets out to invade the netbook market, and perhaps other segments as well. As for the future of Steve Jobs’ latest child, the AppStore download figures and market research results by Gartner suggest considerable growth potential for tablet PCs (to some degree our commonsense seems to confirm these predictions).

iPad Simulator and Chrome showing web video
Image by ajstarks via Flickr

But there were other issues in the news fighting for my attention as well, such as the researchers from KIT in Karlsruhe who developed the first 3D stealth cloak some weeks ago. Will the price for applying this technology develop just as the price of computing capacity decreased in the past? Questions upon questions! Read the rest of this entry »

Leave a comment

%d bloggers like this: